Part of optimizing content in your domain includes employing ranking strategies for your voice technology. Voice search optimization is essential for websites or web content with a virtual assistant or voice search functionality. Online users using their voices to search for information on the interwebs get quick prompts from content placed higher in search engine results pages. Here is how to optimize for voice search without compromising the quality of your content.
Use Target Question Keywords and Long-tail Keyword Phrases
Voice search optimization is a search engine optimization (SEO) technique that increases the likelihood of your web content ranking for voice searches. However, unlike SEO keyword practices where users type a target word to get results, voice searchers ask questions or coherent phrases.
For instance, they will prompt a voice assistant like Alexa or Siri for “Coffee shops near me” or Ask, “Alexa, what coffee shops are near me?” On the other hand, a person typing on a search engine may simply input coffee shops Newport Beach in the search bar and get geo-specific results. Therefore, include questions and phrases frequently used in online voice searches to optimize your content.
Use Conversational Language in Your Content
A person prompting Siri or Alexa for information is not looking for complex or intricate details. The user may zone out or disregard the result if it reads like a professional paper.
- Keep the information light and easy to understand.
- Go straight to the point – explain the answer immediately and avoid generalization.
- Reply as though you are conversing with someone instead of making it feel like a reading text.
- Use first and second-person pronouns
- Include touches of humor
- Make your content tone casual
Include Local SEO
The corporate environment is not the only area where voice search assistants or speech technology gets used most. The technology is predominantly in home settings and non-work related queries. People inquire about the weather, traffic, eating locations, gym locations, and other simple explanations.
Therefore, including your business location in your voice search content increases the chances of your information ranking higher on the search engine result page. Here is how you can optimize for voice search locally.
- Include your business location in the questions and phrases in your FAQs.
- Add location-specific answers to your results.
- Keep the content localized, framing language familiar to the locals.
Use Snippets Highlighted by The Search Engine
Search engines display snippets of information about searched content at the top of their results page. The highlighted content contains the information voice searchers are looking for online. Use this information to optimize your content and increase traffic to your site.
Optimize for Mobile
Another essential aspect of voice search optimization is increasing your content responsiveness on mobile devices. Many voice searchers use their smartphones for online content. Therefore, make your website intuitive on all hand gadgets, including tablets. Make it easy for users to scroll through your site if the answers from the voice search necessitate clicking into your platform for more information. Keep the information short, font size readable, and page load time fast.
Start Your Voice Search Optimization Today
Voice optimizing your voice search content gives you a competitive edge. Start today to increase and convert leads. Contact apnTech at 800-291-1577 if you need professional assistance in voice search optimization.