There are almost 200 million websites active on the internet. It can be hard to compete with so many sites when you’re starting with yours. This is why voice search is important for your business website.
Learning how to optimize your local business for voice search isn’t hard. There are certain tips and tricks you can use. But where should you start?
Voice search is when a person uses their voice to talk into a device and search for something. Googling something on your phone with your voice is a voice search. More people than ever are starting to use this search form.
It can help you find local listings, answers to questions, and more. Using voice search for business optimization is great for bringing in more traffic.
Keep reading and learn more about optimizing voice search visibility below.
Understanding Voice Search Behavior
People can use voice search in many different ways. A local voice search might be asking where the nearest grocery store is. Your phone will then give you the answer.
You might also ask a question like, “How long does it take to get to the nearest Walmart?” Your device will then give you an answer.
Most websites are optimized for text search. But more people are starting to use voice search. If your website isn’t optimized for voice search, it will be hard for people to find it.
Keyword Research and Targeting
Keywords make it easier for people to find your content. Keywords may be whole questions or consist of a few words. You can use keyword analysis tools to help you find the right local voice search keywords.
Long-tail keywords are helpful because they are more niche. They consist of three or more words.
Local Listings and NAP Consistency
Local listings are important for helping people find where businesses are in the area. This will bring more traffic to your business. NAP consistency also helps with this.
It promotes the address, phone number, and other information about your business. It also makes sure this information is accurate. It is important to have NAP consistency across all online platforms.
You should also keep your local information updated.
Creating Local Content for Voice Search
Creating local content can make your business more relevant. It also makes it easier for people to find your business. You can do this with featured snippets, keywords, and other content.
Blogs and articles can also help.
Improving Voice Search Visibility with Local SEO
SEO (search engine optimization) is the foundation of every successful website. It makes your site more visible when people search for related keywords. You can optimize your SEO by claiming and verifying your Google My Business listing.
Building local backlinks can help too.
How to Optimize Your Local Business for Voice Search
Are you wondering how to optimize your local business for voice search? You can do this with keywords, backlinks, and SEO. You can also optimize your business by keeping your local information updated.
To learn more about how voice search works, check out our services.
