There are currently around 400 million active websites on the internet — 252,000 new websites are created every day. With so many sites fighting for users’ attention, you need to bring out the big guns to channel some of the traffic your way.

You’re likely asking yourself, ‘but how to promote my website?’ You’ve come to the right place. We lay out four of the best marketing tips on how to promote your website to increase site traffic and conversions.

Give your site the boost that it needs with these simple, actionable tactics.

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how to promote your website

1. Search Engine Optimization (SEO)

There are few marketing strategies as powerful as SEO to promote your website. The first page of Google captures at least 71% of web traffic. If you’re not on it for niche-relevant queries, then it’s likely your pages are gathering dust.

Get started with SEO right away. If you don’t have the budget, there are plenty of free online resources that can help you. The juice is worth the squeeze, though, and investing in expert SEO support is the best way to promote web traffic from organic channels.

2. Content Marketing

You’re probably tired of the phrase ‘content is king’, but content really is one of the best ways to promote websites. What’s more, content and SEO go hand in hand and you’ll need both to be successful.

Content is how you connect with your audience, answering questions and providing information that you know they’re looking for.

It’s important that you use keyword research to drive your content marketing strategy so that you publish content that people want to see.

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3. Social Media

Social media is one of the best traffic tips for websites because it’s free! Of course, you could hire a social media expert to run your business accounts, but it’s not necessary.

If you haven’t got social media accounts, create some now. Choose the platform based on your brand voice and audience. Use these platforms to display your brand authentically, engage with your audience, and promote content on your site.

4. Email Marketing

Emails may seem like they’re from the dark ages, but email marketing is still one of the most successful marketing strategies out there to promote websites.

You don’t need a huge budget to create an email marketing campaign, and monthly or weekly newsletters are a fantastic way to promote your website.

What’s more, email marketing is the best way to promote your website before it’s even launched. So, you can get ahead of the competition straight off the mark!

Follow Us for More Tactics on How to Promote Your Website

There are plenty of tips on how to promote your website, but these four strategies are failproof methods to increase web traffic. Whether you’re a small business or an e-commerce platform, it’s worthwhile to invest in solid website promotion tactics to remain competitive.

We can assist with strengthening your listings to connect with more customers.

Looking for more ways to get your business out there? Let apnTech help you!

Get in touch with our sales team to learn more!