There’s no denying that voice search has become more and more popular among consumers. With the rise of smart speakers and more, voice search has become a prominent aspect of local search almost overnight.
As a business owner, it’s important to stay up-to-date with local search trends and consider voice search optimization as part of your over-arching marketing strategy.
Keep reading to learn about the future of local search and how you can use it to your advantage.
What Is Voice Search and Why Use It?
You might be asking yourself, “What is voice search?” In plain language, it’s a speech recognition technology that allows users to search for info using their voice. This is often quicker and easier than typing a question into a search engine, for instance.
With voice search, users can ask a question or give a command to their device, then get relevant results in no time. This technology is especially useful when doing a local search. The reason for this is that it allows users to find nearby businesses, products, or services almost instantly.
If you want to take advantage of this trend and boost business growth, you should make voice search optimization a priority. You can do this by altering your website and content so that it’s more accessible to voice search technology.
Ways to Optimize Your Content
When people use voice search, they tend to speak in a more conversational tone. With this in mind, it’s important to optimize your content for natural language queries. For this kind of local search optimization, you should use long-tail keywords and include common questions and phrases often used by your audience.
Local search results are a must for brick-and-mortar businesses. You can start optimizing for local SEO by enhancing your Google My Business listing. Be sure to add local keywords to your website.
These strategies can help create business marketing content that’s relevant to your local area.
When users ask a question through voice search, they are often presented with a featured snippet at the top of the search results. These snippets give a brief answer to the user’s question and can be a great way to drive traffic to your official site. Focus on creating content that answers common questions related to your business.
With the rise of mobile devices, it’s important to make sure your website is optimized for mobile users, too. This includes having a responsive design, fast load times, and easy navigation.
Key Tips for Optimizing for Voice Search and Local SEO:
- Use conversational tone and long-tail keywords in content to optimize for voice search
- Enhance Google My Business listing and include local keywords on website for local SEO
- Create business marketing content that is relevant to local area to appeal to local audiences
- Focus on creating content that answers common questions related to your business to appear in featured snippets in search results
- Ensure website is optimized for mobile users with responsive design, fast load times, and easy navigation
Are You Ready to Get Customers From Local Search?
Now that you’ve learned all about the future of local search, you can make sure that your content is optimized in every way. This will help you find more and more customers who will stick around for the long haul.
If you want to get even more out of local search marketing, you should use our tried and true solutions. We give brands cutting-edge tools that help them succeed.
Learn more by calling or sending us a message.