If you want to build organic traffic to your website, there’s no better solution than SEO. Did you know that 68% of online experiences begin with a search engine? Without SEO, you’re missing out on a lot of opportunities.
Fortunately, starting with SEO is easier than you may think. Here are some local SEO strategies to get you started!
1. Get on Maps
Google Maps and Apple Maps are two of your best friends when it comes to online visibility and SEO. For many businesses, this is how customers will find you. You’ve probably experienced this as a consumer looking for “ice cream near me” or “pizza in [city]” on your phone’s GPS.
Moreover, this will directly improve your online visibility, engagement rates on your website, and your SEO strategy.
2. Get on All Appropriate Listings
Starting with Google Business Profile, get on all appropriate business listings immediately and link all applicable ones to your website. There are plenty of other big ones like Yelp or Yahoo Places but don’t neglect any location-specific or industry-specific directories. These can help improve traffic directly and help Google find, crawl, and index your website.
3. Keep Your “NAP” Consistent
It’s critical to keep your business name, address, and phone number (NAP) consistent across the web, along with other relevant business information. Otherwise, it can confuse Google’s algorithm and hurt their trust that you are who you say you are.
Consequently, when you need to update information (which happens), make sure to update it exactly the same on different business listings, social media pages, and your website. We highly recommend using the copy+paste feature to avoid inconsistencies.
4. Improve Your Website
We’ve talked a lot about off-page SEO factors so far, but you can’t neglect what’s on your site. This is not only the home of your SEO strategy but the de facto center of your entire digital marketing strategy.
Remember, Google uses over 200 ranking factors specifically related to your website. Every improvement you make for user experience will ultimately help your SEO strategy. Therefore, improving your loading times, engagement rates, and user experience will go a long way!
5. Hire Local SEO Services
Finally, one of the best things you can do to boost your strategy is to hire professional local SEO services. SEO strategies don’t come to fruition overnight, but once you have a strong foundation, it’s a lot easier to achieve the results you want.
From there, there’s no limit to your potential. Once you start ranking, it’s a lot easier to stay on top!
Try These Local SEO Strategies Today
Now that you know some helpful local SEO strategies to increase your online visibility, put these tips to use right away. SEO takes time and consistency, but with a little groundwork, the sky is the limit!
Stay up to date with our latest tips for your business, and don’t hesitate to contact us with any questions or for help with your SEO strategy!