Google My Business is a free and useful tool to help you promote your business and engage with your customers. For businesses with physical stores, this can significantly improve local SEO as well as help you connect with a potential customer who’s likely to visit your business location in the near future. 

Read this helpful guide to help you better manage your Google My Business Listing. Feel free to get in touch with us if you have questions or if you want to learn more about how we can help your business.

How to Get Started

The first step is to set up your business and get verified. You can easily do this by filling out the necessary information including your business name and category, products and services, phone number, business address, operating hours, website and other relevant information. As much as possible, fill out all details to help you get a better ranking. 

To get verified, you’ll need to wait for the postcard that will be sent by Google. This can take up to two weeks, depending on your location.

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manage google my business listing

What to do after getting verified: 

As soon as you’re completely verified by Google, the next step is to optimize your listing by incorporating relevant keywords into your profile. Work with your SEO team to help you determine the right keywords that can help your business. 

Don’t forget to add more photos to your business listing. Some of the photos you can upload include the company logo, business photos or a cover photo. If you have current offers or events, consider adding this as well. More information about your business tells Google you’re an active listing and will give you a better ranking. 

Uploading videos can enhance users to either check out your website or visit your physical store. Consider adding a video especially when you’re in the real estate business. A virtual tour of the properties you’re selling can help. Just make sure you follow the guidelines on creating and publishing videos on Google Business Profile. 

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Maintain your Google My Business Profile

If you changed your operating hours or phone number, make sure to also update your listing. In the customer review section, we highly encourage you to respond to both positive and negative reviews. Engaging with your customers doesn’t just help your rankings, it can also help you build loyal followers. 

For future posts, don’t forget to add relevant keywords to help with your local SEO. Respond to messages promptly and don’t forget to add what’s new with your business. 

Get in Touch With Us

Do you need help with your Google Business Profile? Our experienced team can create and maintain your business listing. We help businesses connect with their target audience and generate more revenue. Please don’t hesitate to reach out to us to learn more about our services.