As more and more people are using voice assistants like Amazon’s Alexa and Apple’s Siri to search the web, it’s important for businesses to have a voice search strategy in place. Here are five reasons why your company and its branding should have a voice search strategy:
Convenience for customers
Using a voice assistant to search for something is often faster and easier than typing out a search query. This is especially true for people who are on the go or have disabilities that make typing difficult. By having a voice search strategy in place, your brand can make it easier for customers to find you and access your products or services.
Increased Visibility on Voice Search Platforms
When someone uses a voice assistant to search for something, the assistant will usually read out a selection of options. If your brand is one of those options, it will increase your visibility and make it more likely that the person will choose your brand.
Improved Search Rankings
Voice search algorithms often prioritize websites that are optimized for voice search. By having a voice search strategy in place, you can optimize your website and improve your search rankings on voice search platforms.
Greater Brand Awareness
When your brand is one of the options that a voice assistant reads out, it will increase brand awareness among people who use voice assistants. This can be especially useful for small or new brands that are trying to get noticed.
Improved Customer Experience
A voice search strategy can improve the overall customer experience by making it easier for people to find your brand and access your products or services. This can lead to increased customer satisfaction and loyalty.
So, how do you go about creating a voice search strategy? Here are some steps to follow:
Identify the key phrases and questions that people might use to search for your brand or products. These are called “voice search queries.”
Optimize your website for these voice search queries. This can include adding transcriptions to audio and video content, using header tags to indicate the content of each page, and using long-tail keywords in your website’s content.
Make sure your website is mobile-friendly. Many people use voice assistants on their smartphones, so it’s important that your website is easy to use on a small screen.
Claim your brand’s listing on voice search platforms like Google My Business and Apple Maps. This will help your brand show up in voice search results when someone searches for businesses in your area.
Monitor and track your voice search performance. Use tools like Google Analytics to see how many people are finding your website through voice search, and which queries they are using. This will help you fine-tune your voice search strategy and improve your performance.
Get Your Voice Search Strategy Started Today
In conclusion, having a voice search strategy is important for brands that want to stay relevant and make it easy for customers to find and access their products or services.
By optimizing your website for voice search and claiming your brand’s listing on voice search platforms, you can increase your visibility, improve your search rankings, and enhance the customer experience.
Get started here today!
