Local Business Rank Higher Key Takeaways:
- Less than 1% of Google searchers click on results from the second page, emphasizing the importance of a higher ranking for increased visibility.
- Offering unique products, services, or brand can give you a competitive edge and attract customers who are seeking something different.
- Voice search optimization is crucial for ranking higher on search engines as it provides a convenient way for users to access information quickly.
- Mobile optimization is essential since the majority of internet users access the web through mobile devices. Prioritizing mobile users can improve user experience and boost your ranking.
- Conduct thorough keyword research to identify high-value and low-value keywords. High-value keywords have more searches but are highly competitive, while low-value keywords are less competitive but have fewer searches.
- Improving your local business ranking is vital for attracting more customers and increasing website visibility.
- Consider reaching out to apnTech, a Tech-enabled B2B sales and marketing company, for assistance in optimizing your Google rankings through voice search.
Less than 1% of Google searchers click on results from the second page. Boosting your ranking will get more eyes on your website which means more potential customers find you. The ranking is extremely competitive as you’re competing with millions of other search results at a time.
So, keep reading to find out how you can optimize your local business ranking with a few easy tips and tricks.
1. Unique Offerings
The more unique your product, company, or brand is the better you’ll do. If you offer something to customers that they can’t find anywhere else, you’ll have less competition to start with. And once other companies realize you’ve found a niche market they’ll have to play catchup to try and rival your ranking
2. Rank Higher Using Voice Search Optimization
If you’re looking for ways to rank higher on search engines, you need to consider voice search optimization. People are always looking for the most convenient way to use the web as it speeds up the process. If it takes too long to find information, most people will just give up and move on with their life.
This is why voice search has become a popular feature. This way people don’t even need to pick up their phone and type in their query, they simply ask their question and have their phone answer them.
If you optimize your website for voice search, you’ll be able to get ahead of your competition.
3. Focus on Mobile Users
The majority of internet users access the internet from a mobile device. So it makes sense to ensure mobile users don’t run for the hills when they first open your website.
Optimizing your website for mobile users also won’t negatively affect desktop users. Where sites made for desktops don’t work very well on mobile, mobile-optimized sites work perfectly fine on a desktop.
Google has also started ranking sites higher that are optimized for faster mobile speeds, so you’ll improve your user experience and your ranking at the same time. Consider prioritizing mobile users when it comes to any changes you make on your website.
4. Keywords Are King
When it comes to search engine optimization, keywords are your best friend. Keywords are what help users find your website, so it’s important that you thoroughly research the pros and cons of various keywords.
High-value keywords might sound like to obvious option, but while they get a lot of searches, they’re also very competitive. So you’ll be casting a wide net, but there isn’t a guarantee that people will find your site. Low-value keywords on the other hand don’t get as many searches, but they’re much less competitive.
Boost Your Local Business Ranking
Your local business ranking on search engines can make or break your business. The higher you rank, the more people will find your website. So don’t waste time and start looking at ways to improve your ranking.
If you’re ready to start using voice search to optimize and boost your Google rankings, contact us today. apnTech is a Tech-enabled B2B sales and marketing company that helps you take control of your company’s online data and information.
Local Business Rank Higher FAQs
Why is it important to rank higher on Google search results?
Less than 1% of Google searchers click on results from the second page, highlighting the importance of ranking higher to attract more potential customers to your website.
How can offering unique products, services, or brands benefit your business?
Offering unique products, services, or brands gives you a competitive advantage and reduces competition, making it easier to achieve a higher ranking.
Why is voice search optimization crucial for improving your ranking?
Voice search optimization is crucial for improving your ranking as it caters to users’ desire for convenience and faster access to information.
Why is it important to prioritize mobile users when optimizing your website?
Prioritizing mobile users is essential since the majority of internet users access the web from mobile devices. Optimizing for mobile not only enhances the user experience but also improves your ranking, as Google rewards mobile-optimized sites with higher rankings.
What is the significance of thoroughly researching and selecting appropriate keywords for search engine optimization?
Thoroughly researching and selecting appropriate keywords is crucial for search engine optimization. High-value keywords have more searches but are highly competitive, while low-value keywords have fewer searches but face less competition.
Why is boosting your local business ranking on search engines vital for your business's success?
Boosting your local business ranking on search engines is vital for the success of your business as it increases the visibility of your website and attracts more visitors.
Who can help optimize your website for voice search and improve your Google rankings?
If you want to optimize your website for voice search and improve your Google rankings, consider reaching out to apnTech, a Tech-enabled B2B sales and marketing company. They specialize in helping businesses take control of their online data and information.