Less than 1% of Google searchers click on results from the second page. Boosting your ranking will get more eyes on your website which means more potential customers find you. The ranking is extremely competitive as you’re competing with millions of other search results at a time.

So, keep reading to find out how you can optimize your local business ranking with a few easy tips and tricks.

1. Unique Offerings

The more unique your product, company, or brand is the better you’ll do. If you offer something to customers that they can’t find anywhere else, you’ll have less competition to start with. And once other companies realize you’ve found a niche market they’ll have to play catchup to try and rival your ranking

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2. Rank Higher Using Voice Search Optimization

If you’re looking for ways to rank higher on search engines, you need to consider voice search optimization. People are always looking for the most convenient way to use the web as it speeds up the process. If it takes too long to find information, most people will just give up and move on with their life.

This is why voice search has become a popular feature. This way people don’t even need to pick up their phone and type in their query, they simply ask their question and have their phone answer them.

If you optimize your website for voice search, you’ll be able to get ahead of your competition.

3. Focus on Mobile Users

The majority of internet users access the internet from a mobile device. So it makes sense to ensure mobile users don’t run for the hills when they first open your website.

Optimizing your website for mobile users also won’t negatively affect desktop users. Where sites made for desktops don’t work very well on mobile, mobile-optimized sites work perfectly fine on a desktop.

Google has also started ranking sites higher that are optimized for faster mobile speeds, so you’ll improve your user experience and your ranking at the same time. Consider prioritizing mobile users when it comes to any changes you make on your website.

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4. Keywords Are King

When it comes to search engine optimization, keywords are your best friend. Keywords are what help users find your website, so it’s important that you thoroughly research the pros and cons of various keywords.

High-value keywords might sound like to obvious option, but while they get a lot of searches, they’re also very competitive. So you’ll be casting a wide net, but there isn’t a guarantee that people will find your site. Low-value keywords on the other hand don’t get as many searches, but they’re much less competitive.

Boost Your Local Business Ranking

Your local business ranking on search engines can make or break your business. The higher you rank, the more people will find your website. So don’t waste time and start looking at ways to improve your ranking.

If you’re ready to start using voice search to optimize and boost your Google rankings, contact us today. apnTech is a Tech-enabled B2B sales and marketing company that helps you take control of your company’s online data and information.