Voice Search SEO for Businesses Key Takeaways:
- Voice-assisted search devices, like Amazon’s Alexa, have become popular and widespread.
- Optimizing business content for voice search is crucial to outperform competitors and reach potential customers.
- Voice searches are more conversational in nature, requiring businesses to include conversational keywords in their SEO strategy.
- Voice searches can be categorized into four main types: transactional, navigational, actional, and informational searches.
- Transactional searches are focused on making a purchase or completing a transaction, and businesses can leverage these searches to promote their products or services.
- Navigational searches aim to find a specific website or app, making it important for businesses with physical locations to ensure their address is easily discoverable.
- Actional searches involve specific actions or tasks, often using commands or requests for information.
- Informational searches seek to obtain information on a particular topic or subject, using question words like “who,” “what,” “where,” “when,” or “how.”
- To get the most out of voice search SEO, businesses should leave no stone unturned and make their content easily accessible through various voice search queries.
- apnTech offers high-quality technological solutions, including voice search and NFT lead exchange, prime listings, and reviews.
Did you know that Amazon’s Alexa is connected to a whopping 100,000 different devices and counting? Voice-assisted search devices have taken the world by storm.
Staying on top of these developments is essential to succeed as a business. One way you can do this is by ensuring your business content is optimized for voice search. If not, you can’t expect Alex users and others to find your brand over a competing one.
Are you wondering how it’s possible? Keep reading to learn all about mastering voice search SEO with this ultimate guide for businesses.
Voice Search Optimization Is More Conversational
One of the main differences between a voice search and a text search is the phrasing. If someone searches for a carrot cake recipe via text, they’ll likely type something like “carrot cake recipe.”
However, since a voice search is more conversational, the phrase would be closer to something like “How do I make carrot cake?” If you don’t include these conversation keywords in your SEO plan, you can’t expect your relevant content to appear on a voice search results page.
Four Main Categories for Optimizing Keywords
There are many things one can search for with their voice and many ways someone can phrase it. The good news is that you can break down voice searches into four main categories. This includes the following, as defined by Google:
- Transactional searches
- Navigational searches
- Actional searches
- Informational searches
Transactional relates to any search in which someone wants to buy a specific item. These are great opportunities for you to push your products and services.
- Searches aimed at making a purchase or completing a transaction
- Typically include phrases like “buy,” “order,” “book,” or “reserve”
- Often related to a specific product or service, such as “order pizza” or “buy movie tickets”
Navigational searches relate to finding a specific type of place, such as a shoe store. If your business has one or more brick-and-mortar locations, you’ll want to ensure your address shows up.
- Searches aimed at finding a specific website or app
- Typically include brand or website names, such as “Facebook” or “Walmart”
- Often used to access a specific page or feature, such as “Walmart pharmacy hours”
Are you unsure what actional means for voice SEO? This refers to any time someone searches with an activity in mind. For instance, they could say, “I want to get a massage.”
- Searches aimed at performing a specific action or task
- Often use commands or imperatives, such as “play music,” “set an alarm,” or “send a text message”
- Can also include requests for information, such as “what’s the weather like?”
Information SEO voice search is when someone wants to learn about a specific or general thing. If someone is interested in learning about the most popular books of the year, for example, this is a target market you should tap into if you’re a bookseller or publisher.
- Searches aimed at obtaining information on a particular topic or subject
- Often use question words, such as “who,” “what,” “where,” “when,” or “how”
- Can be open-ended or specific, such as “what is the best Italian restaurant near me?” or “how do I make lasagna?”
Are You Ready to Get the Most Out of Voice Search SEO?
Now that you’ve learned about mastering voice search SEO, you can generate more leads than ever.
Getting the word out there about your business is half the battle. By leaving no stone unturned, you’ll ensure your potential customers find you no matter what.
We at apnTech are here to provide you with high-quality technological solutions. From voice search and NFT lead exchange to prime listings and reviews, there’s no doubt that you can count on us.
If you’d like to learn more or ask specific questions, don’t hesitate to drop us a line. We look forward to chatting with you.
Voice Search SEO for Businesses FAQs
What are some examples of popular voice-assisted search devices?
Voice-assisted search devices like Amazon’s Alexa have gained significant popularity and are connected to a wide range of devices.
Why is optimizing business content for voice search important?
Optimizing business content for voice search is crucial for success because it helps users find your brand over competitors.
How are voice search queries different from text searches?
Voice search queries are more conversational in nature, so it’s important to include conversation keywords in your SEO strategy to match the way people speak.
What are the four main types of voice searches?
Voice searches can be categorized into four main types: transactional searches, navigational searches, actional searches, and informational searches.
What are transactional searches in voice search?
Transactional searches in voice search include phrases like “buy,” “order,” or “book” and provide opportunities for businesses to promote their products and services.
What are navigational searches in voice search?
Navigational searches in voice search involve finding specific websites or apps by using brand or website names.
What are actional searches in voice search?
Actional searches in voice search consist of commands or imperatives, such as “play music” or “set an alarm,” and can also include requests for information.
What are informational searches in voice search?
Informational searches in voice search focus on obtaining information on a particular topic or subject and often use question words like “who,” “what,” “where,” “when,” or “how.”
How can businesses leverage informational searches in voice search?
Businesses can tap into the target market of informational searches by providing relevant information and attracting potential customers.
How can mastering voice search SEO benefit businesses?
Mastering voice search SEO can help generate more leads, increase brand visibility, and provide a competitive edge.
What technological solutions does apnTech offer?
apnTech offers high-quality technological solutions, including voice search optimization, NFT lead exchange, prime listings, and reviews. They are available for further information and specific inquiries.