Did you know that Amazon’s Alexa is connected to a whopping 100,000 different devices and counting? Voice-assisted search devices have taken the world by storm.
Staying on top of these developments is essential to succeed as a business. One way you can do this is by ensuring your business content is optimized for voice search. If not, you can’t expect Alex users and others to find your brand over a competing one.
Are you wondering how it’s possible? Keep reading to learn all about mastering voice search SEO with this ultimate guide for businesses.
Voice Search Optimization Is More Conversational
One of the main differences between a voice search and a text search is the phrasing. If someone searches for a carrot cake recipe via text, they’ll likely type something like “carrot cake recipe.”
However, since a voice search is more conversational, the phrase would be closer to something like “How do I make carrot cake?” If you don’t include these conversation keywords in your SEO plan, you can’t expect your relevant content to appear on a voice search results page.
Four Main Categories for Optimizing Keywords
There are many things one can search for with their voice and many ways someone can phrase it. The good news is that you can break down voice searches into four main categories. This includes the following, as defined by Google:
- Transactional searches
- Navigational searches
- Actional searches
- Informational searches
Transactional relates to any search in which someone wants to buy a specific item. These are great opportunities for you to push your products and services.
Transactional searches:
- Searches aimed at making a purchase or completing a transaction
- Typically include phrases like “buy,” “order,” “book,” or “reserve”
- Often related to a specific product or service, such as “order pizza” or “buy movie tickets”
Navigational searches relate to finding a specific type of place, such as a shoe store. If your business has one or more brick-and-mortar locations, you’ll want to ensure your address shows up.
Navigational searches:
- Searches aimed at finding a specific website or app
- Typically include brand or website names, such as “Facebook” or “Walmart”
- Often used to access a specific page or feature, such as “Walmart pharmacy hours”
Are you unsure what actional means for voice SEO? This refers to any time someone searches with an activity in mind. For instance, they could say, “I want to get a massage.”
Actional searches:
- Searches aimed at performing a specific action or task
- Often use commands or imperatives, such as “play music,” “set an alarm,” or “send a text message”
- Can also include requests for information, such as “what’s the weather like?”
Information SEO voice search is when someone wants to learn about a specific or general thing. If someone is interested in learning about the most popular books of the year, for example, this is a target market you should tap into if you’re a bookseller or publisher.
Informational searches:
- Searches aimed at obtaining information on a particular topic or subject
- Often use question words, such as “who,” “what,” “where,” “when,” or “how”
- Can be open-ended or specific, such as “what is the best Italian restaurant near me?” or “how do I make lasagna?”
Are You Ready to Get the Most Out of Voice Search SEO?
Now that you’ve learned about mastering voice search SEO, you can generate more leads than ever.
Getting the word out there about your business is half the battle. By leaving no stone unturned, you’ll ensure your potential customers find you no matter what.
We at apnTech are here to provide you with high-quality technological solutions. From voice search and NFT lead exchange to prime listings and reviews, there’s no doubt that you can count on us.
If you’d like to learn more or ask specific questions, don’t hesitate to drop us a line. We look forward to chatting with you.
