Did you know that consistent branding can increase website conversions by 33%? This means using the same language, imagery, and colors across your marketing channels to increase revenue.
However, brand guidelines aren’t enough to increase website conversions. You’ll need to do more to connect to consumers.
Keep reading to learn how to increase website conversions.
1. Perform a Competitor Analysis
One of the best ways to increase website conversions and have a competitive edge over your rivals is to complete a competitor analysis. This is where you’ll find out what their weaknesses are and how you can capitalize off of them.
Consumers research their options before making a purchase by checking out the competitors and comparing them to you. When you perform a competitor analysis, you step into the shoes of your customers.
Find out how you can make a website designed for conversions by ensuring your site is better than your competitors.
2. Assess Your Conversion Funnel
What does the average customer journey and conversion funnel on your website look like? This is where you’ll find out where visitors are dropping off or hesitating instead of converting.
Use insights to track conversion rates across the funnel to identify specific stages where users are likely to lose interest. Look for solutions to why people aren’t going down the funnel to boost conversion rates.
3. Optimize Page Layouts
Website conversion optimization is essential if you notice conversion rates aren’t improving. You might have to completely alter page designs and layouts based on visitor data.
You can utilize insights with tools like scroll maps, click maps, mouse tracking, and eye tracking. Use tools like these to create pages that visitors will enjoy engaging with.
4. Make Site Navigation Simple
Website UX is a key consideration when it comes to increasing website conversions. Making your site navigation simple increases usability and nudges visitors to convert.
Remove friction where you can to improve the user experience. Visitors should immediately understand how to buy your products or services.
Consider adding a search feature to your site so that visitors can find exactly what they are looking for in the easiest manner.
5. Improve Page Load Time
There are some website design elements that cause longer page load times.
Potential visitors will leave pages that take too long to load. Immediate bounces can negatively impact your conversions at a high rate.
Pages should take no longer than four seconds to load, but the shorter the better. Reducing your page load time ensures that impatient visitors won’t bounce until your site has loaded.
To improve page speeds, you can leverage AMPs and eliminate large images.
Increase Website Conversions Now!
Once consumers learn that your business exists, you have little time to convert their attention into action. If you notice that your website conversions are low, it’s time to make some changes.
First, you can perform a competitor analysis to take advantage of your rival’s weaknesses. Next, assess your conversion funnel, optimize page layouts, and make site navigation simple.
Lastly, improve page load time so that visitors don’t bounce before getting a chance to learn more about what you have to offer.
Use these tips and learn more about our website conversion solutions to connect with customers today!