Customers consider genuine, unfiltered experiences shared by existing and past customers online more trustworthy than biased information provided by the business itself. Due to their popularity with consumers, they are essential for attracting new customers. All businesses regardless of industry and size should practice review management. Your review management strategy may differ based on your business needs, but some key best practices include monitoring reviews, responding to customer reviews, and promoting your reviews. 

A business with 500 reviews looks a lot better than a business with 5. There’s an easy trick to getting more reviews: just ask. By sending review requests via text and email to all of your customers, you will make the process of leaving a review easy. All they have to do is click on the link and write a review.