Rough 53% of web traffic is the result of an organic search. Getting a handle on your search engine optimization (SEO) allows you to improve your marketing and grow your brand.
What is SEO? It’s a form of marketing that focuses on optimizing for Google and other search engines. Technical SEO focuses on optimizing the way that search engine spiders index your website.
Here’s how you can use both to make sure you have a responsive website.
Treat Technical SEO as a Necessity
In this day and age, you need to treat technical SEO as the necessity it is. Too many marketers consider it secondary, but it’s actually the strongest foundation that you can build.
Using excellent content can help you have your site indexed, especially when you’re consistent and build a large archive. The structure of the website will make it easier for the search engine to find and navigate to the most relevant pieces of information. This will affect how your information is displayed on Search Engine Results Pages (SERP) and from voice searches.
Technical SEO also requires you to focus on conversions so that you’re able to smooth the transitions that people have when engaging with your content. You’ll also use analytics and other information to gauge and improve performance as a whole.
Make this a priority, rather than an option.
Make Sure Your Site Is Secure
Website SEO is critical for your small business and will help you achieve your goals and metrics. Security is a big part of it, so you need to make sure that your SEO website technical requirements are up to par.
One of the main SEO requirements to consider is Secure Sockets Layer (SSL) encryption. Keep your site up-to-date and make sure that you’re using HTTPS.
Optimize Based on Speed
Business owners today need websites that are fast. You can’t go wrong when you choose to focus on speed when optimizing your website. Some of the ways that you can make your website faster include:
- Lower the number of redirects
- Find the best hosting service
- Take advantage of caching
- Make better use of your images and multimedia
- Design the website for speed
This is one of the most critical pieces of the puzzle when you’re focusing on technical SEO, so make sure that it’s a constant improvement.
Build a Mobile-Friendly Website
Finally, good SEO means having a mobile-friendly website. Your business website needs to show up effectively on iOS and Android devices.
These sites should be easy to navigate and make it easy for local customers to find you. With the use of mobile devices on the rise, you should only expect mobile SEO to become more important.
Your Guide to Technical SEO
The points in this article are useful to you when you’re interested in getting the most from your technical SEO. Take the next steps to make sure you get the technical SEO help that you need.
apnTech can help you if you’re interested in marketing strategies that work. Reach out to us on our website or give us a call at (800)291-1577.